Shopify is an eCommerce platform that provides tools for both online and physical sales. On Shopify, users can set up an online store with pre-made themes. They can also accept payments from a variety of sources and use the analytics to look at their business’s sales trends. This can help them understand where they need to better focus their sales and marketing efforts.
AppsFlyer provides users with centralized and accurate ROI tracking for each of their marketing campaigns and advertising sources. This includes both traditional advertising sources - like TV and social media - as well as harder-to-measure sources like in-app advertisements. It then sends all of this data to one consolidated dashboard to be viewed and analyzed.
Bring all your Shopify data to Amazon Redshift
Load your Shopify data to Google BigQuery
ETL all your Shopify data to Snowflake
Move your Shopify data to MySQL
Bring all your AppsFlyer data to Amazon Redshift
Load your AppsFlyer data to Google BigQuery
ETL all your AppsFlyer data to Snowflake
Move your AppsFlyer data to MySQL
Track checkouts that were added to a customer’s cart but not completed as sales. This field includes data about the customer, the product and the reason for cancellation. It can help determine which products are most commonly abandoned at checkout and why, allowing you to run better predictive analyses about your future products and customers.
Retrieve basic customer information - such as ID, email, mailing address, and name - as well as data about customer behavior, such as the last order a customer made, their total amount spent or how many orders they have made with your company. You can then use this data to focus your marketing efforts towards specific customers or demographics.
Retrieve important data about an order request, such as customer contact information, the product ordered or the status of the order itself. Then, use this field to track important sales data like what products are being ordered the most or sales trends based on region or product price.
Create any number of product groupings and view data ranging from the product name and product ID to how much the product weighs, when it was created and how much it costs. Then, use that data to track trends and understand what types of products have been successful and why.
Track any exchange of money that occurs on Shopify, including completed sales, refunds and voided orders. This data can also track the actual revenue generated from your orders via their order ID’s, which will provide you with a sales-focused view of how well your business is performing.
Capture data from any transaction where the money has been refunded to the customer or any transaction where an item has been returned after being ordered. You can then view details about how much was refunded, what products were returned and whether or not those products have been restocked. This information can ultimately help you understand which products are successful, which are not and why.
Configure a large, daily export of raw data - including organic installs, impressions, uninstalls and in-app events - which is sent to a dedicated AWS bucket. Then, access that exported data whenever you need to and integrate it with other data sources for an even broader variety of insights and metrics.
Appsflyer reports fall into four categories: performance, re-targeting, fraud prevention, and raw data reports. You can export any of these reports to get an array of useful data, including the number of installations in a date range, the number of lost leads that were successfully retargeted, and the number of in-app events that occurred in a set period. This allows you to gauge your true ROI as accurately as possible.