Understand the engagement metrics that matter to your business. YouTube videos generate a lot of engagement, including likes, dislikes, views, and re-views, plus they get added to playlists by some viewers and even shared across multiple platforms. Integrate.io also offers change data capture
(CDC, another term for ELT) which allows you to gain the data relating to your videos virtually in real-time or as often as you set your data pipelines to collect information.
Collating data on your video views and interactions, such as comments, helps you replicate successes and throw out ideas that don’t gain as much traction. This helps with branding and messaging and can even align your overall marketing strategy. Metrics such as playback locations let you know where in the world your videos are most popular. Watch time lets you know how long people stay on your channel.
Let the content owner or creator know which videos are most popular. Is it product tutorials or stories about your best employees? Are viewers sharing these videos on social media or simply copying the link that embeds it into their own blogs? Channel analytics is important for business growth to ensure that your YouTube channel makes the most of the time taken to write, record, and share videos online. Many data integration platforms use a YouTube Analytics API to connect and collate the relevant data. Integrate.io provides a low-code, easy-to-learn platform that brings all your data together wherever you need it to be.