YouTube is the world’s largest video-sharing website. While anyone can upload content to YouTube, businesses can take it to the next level by creating their own channel, where viewers can subscribe to watch videos, view playlists, and participate in discussions.
Buffer is a web and mobile-based platform that allows you to manage all of your company's social media activities from a single place. With Buffer, you can design, schedule, and share content on Instagram, Facebook, LinkedIn, Pinterest, and Twitter — then analyze the results of your campaigns to measure their success and understand how your community is responding to them.
Bring all your YouTube data to Amazon Redshift
Load your YouTube data to Google BigQuery
ETL all your YouTube data to Snowflake
Move your YouTube data to MySQL
Bring all your Buffer data to Amazon Redshift
Load your Buffer data to Google BigQuery
ETL all your Buffer data to Snowflake
Move your Buffer data to MySQL
You can both create your own YouTube channel and follow other channels from your homepage. Viewing channel information can help you better understand a business’ interests, industry, and social networks.
Explore and analyze the activities that users have taken on a specific channel. These can include things like rating a video, sharing a video, or marking a video as a favorite. Use this information to better understand user interests and the content effectiveness.
Subscribing to a YouTube channel allows you to stay on top of that channel’s new content. Viewing a channel’s subscriptions can also help you better understand key information about your target demographic.
With playlists, you can group similar videos together, giving users straightforward access to content they may be interested in. Monitor popular playlists to better understand audience behavior and interests.
Post, view, and search individual videos based on things like content, titles, and views. Monitor clicks, views, likes, and shares to better understand and target your content.
Buffer's social media publishing tools allow you to tailor and perfect your posts to fit the nuances of each social network your company uses. Use the platform to design drafts of your posts, collaborate with team members, finetune your strategy, and plan the timing of each post for maximum effectiveness — all from a single platform that gives you a bird's-eye view of your content-lineup.
Buffer's platform enhances business-to-customer interactions by expanding your ability to immediately respond to social media conversations, resolve customer problems, and collaborate with the right team members to create a better, more interactive experience between your audience and brand. With Buffer's shared team inbox, you can interact with customers on a one-on-one basis across all your social media platforms — be it Facebook, Twitter, or Instragam — from a single interface. Buffer also includes 'collision detection' features — that show which team members are viewing a conversation to prevent duplicate responses — and the ability to leave notes for others who might respond to the conversation later.
Buffer tracks data pertaining to all of your team's social media interactions — then uses this information to create performance reports that will help you improve customer engagement, grow your audience, and boost sales. With data on all of your social media platforms visible from a single, interactive analytics dashboard, everyone on your team has access to the information, metrics, and insights they need. Drill into statistics on individual posts and zoom out for general information. You can also customize reports to show specific team members exactly what they need to see.