AdRoll is a marketing platform that works to increase the conversion rates of potential customers through retargeting. This involves capturing visitor data for a company’s website and retargeting those visitors with personalized ads that are displayed on other websites they visit.
LinkedIn is a business and employment-oriented social network that allows users to build profiles, connect with others, and share relevant information. One of the biggest social networks, it is primarily used for professional networking, online recruiting, and to seek employment.
Bring all your AdRoll data to Amazon Redshift
Load your AdRoll data to Google BigQuery
ETL all your AdRoll data to Snowflake
Move your AdRoll data to MySQL
Bring all your Linkedin data to Amazon Redshift
Load your Linkedin data to Google BigQuery
ETL all your Linkedin data to Snowflake
Move your Linkedin data to MySQL
Retrieve information about a brand that you are advertising for using AdRoll, including the name of the advertisable, what campaigns are linked to it and what ads are included in those campaigns. Then, use this data to determine if there are any ways to improve or refocus your current marketing endeavors for that brand.
Segment your audience through a variety of methods, including integrating your CRM’s email list, tracking which customers trigger certain events or grouping customers based on a set of relevant attributes. Once those segments are created, create personalized marketing campaigns for them to ensure that you are targeting the needs of each customer segment.
Design a prospecting campaign that searches digital profiles to find and target audiences that are similar to the ones you have already segmented. Then, you can create a campaign with a range of customizable fields - such as date range, weekly budget, and adgroup - that you can modify to provide the best performance when marketing to that audience.
Track the effectiveness of your marketing with a range of reporting data, including ad clicks, impressions, new visitors and generated revenue. AdRoll then separates these reports into a variety of types - such as reports for advertisables, campaigns, customer segments, and individual ads - all of which provide different insights into your marketing efforts.
Get a detailed overview of organizations and search across organization profiles by industry, location, size, and more. This can help you understand your demographics and send targeted, accurate communications.
With this API, you can use LinkedIn to quickly sign in to other applications, with access to your name, photo, headline, and email address. Also easily connect to 1st degree connections and discover 2nd degree connections, thereby maintaining your networks and keeping your contacts across platforms.
Retrieve recommended jobs, search through LinkedIn jobs, and enable people to save jobs on their account.
Manage and promote your ads on LinkedIn, thereby raising brand awareness, building relationships, and driving quality leads.
Share your content and insights through your professional network, distributing it via the network update stream. This stream has all of the content and changes happening in your 1st and 2nd degree networks, offering a place where you can widely distribute information and expand your influence.