About Aftership
Aftership is a shipment tracking platform designed to be built into a company’s website as a branded tracking page. It provides customers with details about a shipment, including what courier is delivering the package, where it is, and when it is estimated to be delivered. For the retailer, Aftership reduces logistical workload by monitoring the status of a shipment and automatically sending updates to customers as that status changes. It also helps retailers identify and respond to problems in their delivery systems by providing analytic reports on how many shipments were sent, delivered, lost, etc.
About Oracle Responsys
Oracle Responsys includes tools that facilitate the design and delivery of engaging communication experiences to consumers. Whether you're communicating with customers through a mobile app or social media platform, Oracle Responsys helps you develop precisely-targeted communications and highly-personalized messages for different audiences, regardless of the communication channel or stage of the customer lifecycle, in near real-time. The platform offers tools for advanced users and non-tech-savvy users alike.
Popular Use Cases
Bring all your Aftership data to Amazon Redshift
Load your Aftership data to Google BigQuery
ETL all your Aftership data to Snowflake
Move your Aftership data to MySQL
Bring all your Oracle Responsys data to Amazon Redshift
Load your Oracle Responsys data to Google BigQuery
ETL all your Oracle Responsys data to Snowflake
Move your Oracle Responsys data to MySQL
Aftership's End Points
Aftership Trackings
Create or receive tracking details for a shipment, including its carrier, destination, tracking number and the checkpoints that it has reached. This data can be used to set up customer alerts or to provide detailed analytics about your shipment history.
Aftership Couriers
Retrieve a list of couriers that are activated on your Aftership account or related to a tracking number for a specific shipment. The returned data will include the name of the courier, their contact information - website, phone number, etc. - and the fields required to track shipments that they are delivering.
Aftership Last Checkpoint
Receive information about the last checkpoint that a shipment has reached, including the courier, location, status, and the time that it reached the checkpoint. Then, you can use this data to send status updates to customers containing the most recent information available for their deliveries.
Aftership Notifications
Get a list of which customers receive notifications for a particular tracking number and how they receive them i.e. via email, SMS, etc. Then, use this endpoint to add or remove customers from that list to ensure that customers only receive relevant notifications in their preferred manner.
Oracle Responsys's End Points
Responsys Building, Personalizing, Sending, and Managing Emails
Use the Responsys editor to dynamically create, design, and personalize emails, and email templates. Then set up targeted email lists and schedule the bulk sending of emails according to your specifications. Create automated email protocols to trigger based on user activities, lead scores, and other circumstances. Responsys also includes tools for inbox delivery assurance, unsubscribe processing, bounce management, email preview, suppression lists, delivery monitoring, spam identification, link validation, and more.
Responsys Online Marketing Tools
Responsys includes tools to create customized landing pages and forms to capture leads for your different marketing campaigns. The tools are designed to help you build landing pages and forms that maximize conversion and collect the qualifying information you need for your sales process or goals. Also, the platform is optimized to assist with the dynamic customization of forms, emails, and landing pages for specific user segments. Responsys' A/B testing features further help to finetune your emails, web forms, and landing pages so you know exactly what works to increase conversion rates. The solution also supports the mobile optimization of emails, landing pages, and forms.
Responsys Search Tracking and Optimization
Responsys offers powerful strategies to monitor keyword and link performance across all major search engines, so you can understand the search ranking and performance of your campaigns. Responsys tools facilitate your SEO efforts by diagnosing page performance issues, so you have the actionable insights you need to improve. The platform integrates with Google AdWords to support these features.
Responsys Lead Management Features
Responsys includes a marketing lead database to save, manage, and analyze your leads and contacts. These tools let you zoom into each marketing interaction between your company and individual prospects with statistics on email clicks, website visits, changes to lead scoring, and data updates. Lead management features also feature tools to ensure data quality, including tools to cleanse, deduplicate, and append your marketing lead database. Segment your lead database into lists for targeting specific types of leads. Filter on characteristics like demographics, behaviors, CRM information, company size, geographic location, and more. Finally, Responsys lets you automatically score, grade, and qualify leads based on different characteristics and behaviors, such as frequency and recency, so you can prioritize leads with the highest prospects for conversion.
Responsys Lead Nurturing
Responsys allows you to develop automated drip marketing campaigns to send specific messages to leads at predetermined intervals based on their behaviors and characteristics. Through Responsys' behavior tracking tools, you'll have access to deep insights on the effects of your campaigns and know how to better nurture your leads.
Responsys Automated Task Creation and CRM Integration
Responsys will send you automated sales alerts in real-time and create marketing and lead communication tasks automatically for you and your team. Also, because the platform syncs its information with your CRM system, you'll never lose track of the most important information, statistics, and marketing tasks you need to keep track of.
Responsys Additional Features
The range of communications, analytics, and integration solutions avalable through Oracle Responsys are nearly endless. The platform's additional features include data import and export tools, integration APIs, workflow automation for team members, mobile campaign optimization tools, ROI and revenue analytics, and SEO keyword analytics. Responsys also includes social media listening tools so you can respond to what leads are saying about your brand on the internet.
