Google Adwords is an advertising tool that focuses on a cost-per-click model of paying for ads. Adwords tracks data on the performance of ads and ad campaigns, which can provide insights on if the budget for your ads is reflective of the value they bring to your company.
Drift is the world’s first conversation-driven marketing platform. It’s bots work like virtual assistants for your website, connecting your business with leads by starting conversations and scheduling meetings in real-time. This automates and streamlines the sales process, allowing companies to connect with the most qualified leads right away.
Bring all your Google AdWords data to Amazon Redshift
Load your Google AdWords data to Google BigQuery
ETL all your Google AdWords data to Snowflake
Move your Google AdWords data to MySQL
Bring all your Drift data to Amazon Redshift
Load your Drift data to Google BigQuery
ETL all your Drift data to Snowflake
Move your Drift data to MySQL
Monitor ads that share a single budget and bid amount, allowing you to efficiently track ad performance, change your bidding strategy, and ensure that an ad group is giving you the right return on your investment.
Organize ad groups into campaigns and set a single budget and bidding frequency. With this, you can better manage the expense of your ads and ensure that you are running the right ads for your purposes.
Convert leads and close deals with user-friendly, seamless communication experiences. Then, use this to grow your contact lists and create more targeted, effective marketing material.
Use the conversation tools to avoid forms and follow-ups so that you can connect your business with the best leads in real-time. Then, integrate with other customer support, sales, and marketing tools to streamline your communication and improve long-term customer retention.