Google Analytics provides the tools necessary to extract and track a wide range of informational data acquired from web traffic, including place and time of access, duration of the visit and more. In addition, it can easily be integrated into other Google data services - like Adwords - to further increase the value of those services.
Delighted is a service that employs single question surveys to provide businesses with real-time customer feedback. Each survey question can have a rating scale for customers to select from as well as a section where customers have the option to leave a free-form comment. This provides both a numerical score - that can be collected to create a Net Promoter Score (NPS) - and useful customer feedback that Delighted can filter and search to retrieve the most useful responses for a given purpose.
Bring all your Google Analytics data to Amazon Redshift
Load your Google Analytics data to Google BigQuery
ETL all your Google Analytics data to Snowflake
Move your Google Analytics data to MySQL
Bring all your Delighted data to Amazon Redshift
Load your Delighted data to Google BigQuery
ETL all your Delighted data to Snowflake
Move your Delighted data to MySQL
Manage one or more accounts that contain data from one or several web properties. Since your account ID is tied to your properties, you can easily use this data to track web traffic throughout your company’s web ventures.
Track traffic data for any of the websites or applications tied to your account. Using a property ID, gather data and link it to your account to accurately evaluate the success of these properties.
Define the link between your Adwords ads and an Analytics web property. This will allow you to easily track and evaluate valuable ad data through Google Analytics.
Create a survey recipient, including their customer ID, email address and phone number. Then, you can customize your survey delays based on your customers’ needs and preferences, specifying how you want the surveys sent - via SMS or email - and how frequently you want them sent.
Retrieve data from customer responses, including the score they selected, any comments they left in response to the survey and the person ID for the customer (which allows you to continue to track their responses). Additionally, use this data to create and update your Net Promoter Score, which can help provide customer analytics both within Delighted and in other data sources via integration.
View important metrics for your account like your NPS and the percentage of your respondents that identified as promoters, passives, or detractors. This provides a broader view of your survey performance that can help you determine your overall business performance.
When someone unsubscribes, you can maintain their previous survey response data and view their old emails. When integrated with other user data, this information can provide key business insights. It can also be used to run an array of business analyses, including predictive analytics.