Taboola is a discovery-driven content marketing service for both advertisers and publishers that is designed to offer visitors highly personalized external content while they engage with a publisher’s website. Taboola accomplishes this level of personalization through a predictive analysis engine that looks at a wide range of data points, including demographic data, browsing history, purchase history, etc. Then, it chooses and displays the discovery links that are most likely to engage those visitors, thereby increasing the likelihood of conversion.
About Google My Business
The Google My Business API allows you to manage your business locations on Google so that your customers can always find you, no matter what device they’re using.
Popular Use Cases
Bring all your Taboola data to Amazon Redshift
Load your Taboola data to Google BigQuery
ETL all your Taboola data to Snowflake
Move your Taboola data to MySQL
Bring all your Google My Business data to Amazon Redshift
Load your Google My Business data to Google BigQuery
ETL all your Google My Business data to Snowflake
Move your Google My Business data to MySQL
Taboola's End Points
Manage the details of one or more of your ad campaigns, including the financial details - such as cost-per-click (CPC), spending limit, and daily cap - and preferred targets for the campaign i.e. publishers, countries, platforms, etc. This ensures that your campaigns are personalized for the audience most likely to engage them.
Retrieve performance reports that include advertiser-relevant data - such as CPC, impressions, total clicks, etc. - as well as publisher metrics, like detailed analytics on the revenue that is being generated by a page. This information allows publishers and advertisers to gauge how to best maximize their discovery-based marketing performance.
Request resources that can help set up a campaign on Taboola, including the supported regions and region codes, which platforms are supported, and a dictionary that lists all of the terms that can be used when requesting these resources. Then, use this information to customize a campaign that will provide more effective targeting.
Google My Business's End Points
Google My Business Admins
You can add admins to accounts or locations using just their Google account. That way, they can easily help manage your business.
Google My Business Accounts
In your Google accounts collection, you can list your account data, create an account, and update your accounts. This allows you to have full control over your business from one location.
Google My Business Locations
Use the API to create and edit locations. Once they’re verified, these will help attract new customers and make your local business more visible over time.
Google My Business Attributes
Create metadata for an attribute. This contains display information for the attribute, including a localized name and a heading for grouping related attributes together.
Google My Business Categories
A category allows you to describe what a business is. This will help you organize your Google My Business data over time.