Taboola is a discovery-driven content marketing service for both advertisers and publishers that is designed to offer visitors highly personalized external content while they engage with a publisher’s website. Taboola accomplishes this level of personalization through a predictive analysis engine that looks at a wide range of data points, including demographic data, browsing history, purchase history, etc. Then, it chooses and displays the discovery links that are most likely to engage those visitors, thereby increasing the likelihood of conversion.
As a flexible business intelligence solution, QlikView services over 24,000 organizations around the world. The platform includes easy-to-use BI tools that facilitate the consolidation, searching, and visual analysis of your data for deeper business insights and better decision-making. Perhaps the most popular part of QlikView is the fact that it takes only minutes to learn how to use this highly intuitive platform, which offers an endless variety of querying capabilities without you needing to apply strictly defined structures to your data. Plus, QlikView is neatly packaged in a clean and simple user interface.
Popular Use Cases
Bring all your Taboola data to Amazon Redshift
Load your Taboola data to Google BigQuery
ETL all your Taboola data to Snowflake
Move your Taboola data to MySQL
Taboola's End Points
Manage the details of one or more of your ad campaigns, including the financial details - such as cost-per-click (CPC), spending limit, and daily cap - and preferred targets for the campaign i.e. publishers, countries, platforms, etc. This ensures that your campaigns are personalized for the audience most likely to engage them.
Retrieve performance reports that include advertiser-relevant data - such as CPC, impressions, total clicks, etc. - as well as publisher metrics, like detailed analytics on the revenue that is being generated by a page. This information allows publishers and advertisers to gauge how to best maximize their discovery-based marketing performance.
Request resources that can help set up a campaign on Taboola, including the supported regions and region codes, which platforms are supported, and a dictionary that lists all of the terms that can be used when requesting these resources. Then, use this information to customize a campaign that will provide more effective targeting.
QlikView's End Points
QlikView Qlik Sense Data Analytics Platform
QlikView prides itself on being an 'agent of transformation' for businesses and organizations via the 'Qlik Sense' associative data analytics engine and artificial intelligence technologies. Moreover, the solution's multi-cloud architecture gives you the freedom to deploy whatever combination of on-premises, private cloud, or SaaS you want. Scale to the parameters you require with open APIs, data integration features, and flexible governance. QlikView empowers all team members — regardless of their technical skill levels — to participate in making better, data-driven decisions.
QlikView Data Integration
QlikView acquired Attunity to bring enterprise-level data integration and real-time analytics to its customers via a 'DataOps' approach to data integration. The platform automates data streaming, refinement, cataloging, and publishing to offers real-time data that's ready for analytics.
QlikView Embedded Analytics
QlikView's embedded analytics features allow you to seamlessly embed your QlikView analytics content and interactive dashboards within products, websites, portals, and applications. This empowers users and customers to access important information, metrics, and insights without needing to switch to a separate platform.
QlikView Developer Platforms
QlikView's developer platforms provide the tools your developers need to build, extend, and launch customized, data-driven apps and analytics. The solution offers native, cloud analytics development through the Qlik Core platform — which features an associative engine and open source libraries. This empowers developers to create interactive applications that you can deliver at any scale in any cloud-based architecture.