Connect AdRoll to Oracle Responsys

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AdRoll
+
Oracle Responsys
These companies automate their data pipelines using Integrate.io

About AdRoll

Although AdRoll works well on its own, you should get even better results when integrating it with your other data sources. The more customer data you have, the easier it becomes to drive people to the landing pages, social media ads, webinars, and e-commerce pages designed to convert them. Integrate.io's AdRoll integration and deep e-commerce capabilities help you reach your marketing goals.

About Oracle Responsys

Oracle Responsys includes tools that facilitate the design and delivery of engaging communication experiences to consumers. Whether you're communicating with customers through a mobile app or social media platform, Oracle Responsys helps you develop precisely-targeted communications and highly-personalized messages for different audiences, regardless of the communication channel or stage of the customer lifecycle, in near real-time. The platform offers tools for advanced users and non-tech-savvy users alike.

Popular Use Cases

Bring all your AdRoll data to Amazon Redshift

Load your AdRoll data to Google BigQuery

ETL all your AdRoll data to Snowflake

Move your AdRoll data to MySQL

Bring all your Oracle Responsys data to Amazon Redshift

Load your Oracle Responsys data to Google BigQuery

ETL all your Oracle Responsys data to Snowflake

Move your Oracle Responsys data to MySQL

AdRoll's End Points

Table of Contents
  • Gain Deeper Insights Into Your Ad Campaigns
  • Monitor and Improve Campaign Performance
  • Automate Marketing Tasks to Increase Conversions
  • ELT AdRoll Data to Your Data Warehouse Within Minutes
  • Integrate.io Has the AdRoll Integrations You Need to Drive Success
  • Explore Our AdRoll ELT Resources
  • Check Out Our Latest AdRoll-Related Articles
Gain Deeper Insights Into Your Ad Campaigns
You rely on good data to target your CRM audience and convert them from leads into paying customers. AdRoll does a great job of collecting data within certain platforms, such as most social media applications. It can’t collect data from everywhere, though. That leaves you with knowledge gaps that could hamper your next campaign’s progress.

Integrate.io’s CDC platform lets you gather data from multiple sources, transform their formats when necessary, and duplicate them into your favorite data warehouse. You can then view data side-by-side, giving you a 360-degree view of how your customers respond to pop-up ads, email marketing, Google search result snippets, on-page CTAs, and in-app ads.

Start using the AdRoll connector from Integrate.io to widen your view and understand your customers better.

Monitor and Improve Campaign Performance
Do some of your advertising campaigns become less effective over time? You don’t necessarily need to scrap them and start over. Adroll.com can help you optimize campaign performance over time so you continue getting great results without investing in new strategies.

Best of all, you don’t rely solely on your data from AdRoll. With Integrate.io's AdRoll integration, you can also use data from popular sources like Mailchimp, Salesforce, HubSpot, Shopify, and Google Analytics.

Using low-code pipelines to move data from multiple sources to your data warehouse makes it easier for you to measure campaign performance and tweak strategies as needed.

Automate Marketing Tasks to Increase Conversions
AdRoll’s marketing automation makes it easier than ever for you to optimize ads without adding spending a lot more money. An Integrate.io AdRoll integration extends your automation possibilities so you can take advantage of more API webhooks and features from third-party apps. AdRoll already works well, but the right integration can make it even better. If you ever wonder how other apps and platforms could benefit you, an AdRoll integration lets you explore the possibilities without losing the benefits you already enjoy.

ELT AdRoll Data to Your Data Warehouse Within Minutes
AdRoll works so well because it follows users instead of devices. When a person switches from their desktop computer to their smartphone, AdRoll can follow their activities to keep targeting them with effective ads. It’s a remarkable feature that gets results. If AdRoll can display ads to someone no matter where they go, why shouldn’t you get to analyze data from any location? Integrate.io’s cloud-based dashboard gives you that tool so you always have the data you need to optimize your ads.

Integrate.io’s ELT platform has the features you need to create effective digital advertising campaigns. When your team has access to our reverse ELT capability, it can:
  • Access real-time data from any location with an internet connection.
  • Prioritize the most relevant data to streamline workflows.
  • Update data fields within seconds or minutes.
Schedule a demo to see how much easier AdRoll campaign management becomes when you have Intergrate.io working for you.

Integrate.io Has the AdRoll Integrations You Need to Drive Success
Integrate.io’s AdRoll integrations work with some of the most popular tools you already rely on to reach leads and customers. We can also connect your AdRoll account to less-popular tools that suit your needs well.

These integrations give marketers more opportunities to create data-driven campaigns that get results. If you’ve ever struggled to connect data from AdRoll and other tools, Integrate.io can solve the problem. Critically, you can manage all your integrations and data from a single dashboard. Big data often feels intimidating. We make it as simple as possible.

Now, you can see information from all your advertising campaigns, including those that use email, social media, pop-ups, landing pages, and events. Suddenly, you see where you get the best results. Then, you can dedicate more of your resources to your most successful strategies, or you can start brainstorming ways to improve performance in other areas. Neither of those benefits happens without Integrate.io’s AdRoll integration.

Explore Our AdRoll ELT Resources
AdRoll can improve your marketing management and automations, but it has limited integrations that make your campaigns truly powerful. Our AdRoll ELT resources help integrate the tool with other applications and platforms so you can do more with your data.

Schedule a demo today so you can start discovering ways our AdRoll integration could improve your digital marketing strategy.

Check Out Our Latest AdRoll-Related Articles:

Oracle Responsys's End Points

Responsys Building, Personalizing, Sending, and Managing Emails
Use the Responsys editor to dynamically create, design, and personalize emails, and email templates. Then set up targeted email lists and schedule the bulk sending of emails according to your specifications. Create automated email protocols to trigger based on user activities, lead scores, and other circumstances. Responsys also includes tools for inbox delivery assurance, unsubscribe processing, bounce management, email preview, suppression lists, delivery monitoring, spam identification, link validation, and more.
Responsys Online Marketing Tools
Responsys includes tools to create customized landing pages and forms to capture leads for your different marketing campaigns. The tools are designed to help you build landing pages and forms that maximize conversion and collect the qualifying information you need for your sales process or goals. Also, the platform is optimized to assist with the dynamic customization of forms, emails, and landing pages for specific user segments. Responsys' A/B testing features further help to finetune your emails, web forms, and landing pages so you know exactly what works to increase conversion rates. The solution also supports the mobile optimization of emails, landing pages, and forms.
Responsys Search Tracking and Optimization
Responsys offers powerful strategies to monitor keyword and link performance across all major search engines, so you can understand the search ranking and performance of your campaigns. Responsys tools facilitate your SEO efforts by diagnosing page performance issues, so you have the actionable insights you need to improve. The platform integrates with Google AdWords to support these features.
Responsys Lead Management Features
Responsys includes a marketing lead database to save, manage, and analyze your leads and contacts. These tools let you zoom into each marketing interaction between your company and individual prospects with statistics on email clicks, website visits, changes to lead scoring, and data updates. Lead management features also feature tools to ensure data quality, including tools to cleanse, deduplicate, and append your marketing lead database. Segment your lead database into lists for targeting specific types of leads. Filter on characteristics like demographics, behaviors, CRM information, company size, geographic location, and more. Finally, Responsys lets you automatically score, grade, and qualify leads based on different characteristics and behaviors, such as frequency and recency, so you can prioritize leads with the highest prospects for conversion.
Responsys Lead Nurturing
Responsys allows you to develop automated drip marketing campaigns to send specific messages to leads at predetermined intervals based on their behaviors and characteristics. Through Responsys' behavior tracking tools, you'll have access to deep insights on the effects of your campaigns and know how to better nurture your leads.
Responsys Automated Task Creation and CRM Integration
Responsys will send you automated sales alerts in real-time and create marketing and lead communication tasks automatically for you and your team. Also, because the platform syncs its information with your CRM system, you'll never lose track of the most important information, statistics, and marketing tasks you need to keep track of.
Responsys Additional Features
The range of communications, analytics, and integration solutions avalable through Oracle Responsys are nearly endless. The platform's additional features include data import and export tools, integration APIs, workflow automation for team members, mobile campaign optimization tools, ROI and revenue analytics, and SEO keyword analytics. Responsys also includes social media listening tools so you can respond to what leads are saying about your brand on the internet.

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