BigCommerce is a popular eCommerce platform that allows online businesses to create customized websites, manage their shipping and payments, and even list their products on platforms like Amazon and eBay. BigCommerce provides a cost-effective alternative to on-premise platforms like Magento, and it allows businesses to scale quickly and improve their ROI.
Oracle Eloqua offers a suite of marketing tools to automate the sending of advertisements through email, mobile devices, video, and search engine results pages. The solution promises to increase sales and conversion numbers while helping you understand your customers for improved marketing efforts. Eloqua tracks and analyses customer activity, visitor behavior, opened emails, and other data. It also saves, organizes, and analyzes important information about current and potential clients, such as names, contact information, locations, and purchase history.
Bring all your BigCommerce data to Amazon Redshift
Load your BigCommerce data to Google BigQuery
ETL all your BigCommerce data to Snowflake
Move your BigCommerce data to MySQL
Bring all your Eloqua data to Amazon Redshift
Load your Eloqua data to Google BigQuery
ETL all your Eloqua data to Snowflake
Move your Eloqua data to MySQL
Create a product and its variants in one place with streamlined handling of product variants, options, and modifiers. This allows you to organize your BigCommerce catalog and save time when it comes to managing and maintaining inventory.
Subscribe customers to newsletters and, subsequently, get information on them and any actions associated with them. This can help you better understand your audience and send targeted, segmented communication.
Track and analyze transactions related to BigCommerce orders. Use this information to analyze customer behavior and make any necessary pivots in product or strategy.
Easily upload and manage BigCommerce storefront themes, thereby ensuring that your site always looks up-to-date, user-friendly, and fully optimized.
Create and modify your BigCommerce shopping cart, ensuring optimized UX and positive customer experience.
Marketers can use Eloqua to analyze and measure their customer data, online and offline through multiple channels and sources. Through one interface, you'll gain access to data on customer profiles, user behavior, and marketing campaigns. This allows you to identify potential buyers, determine what triggers purchases, and send real-time responses to customers and users.
Eloqua's out-of-the-box design editing tools empower users without HTML or CSS coding experience to build responsive emails, forms, and landing pages. With Eloqua's drag-and-drop interface, it's easy to set up personalized marketing campaigns. Also, a whiteboard feature allows you to map each stage of your marketing campaigns, giving managers the ability to modify steps, add new assets, or pause the campaign.
Eloqua empowers non-tech-savvy users to pull reports on customer profiles and user behavior records without involving the IT team. Running lead scoring models on contacts is simple, and a listener framework notifies marketers of lead scoring changes as soon as they occur.
Eloqua's marketing measurement tools offer actionable insights into the success of your marketing efforts through high-level overviews and up-close, granular investigations. As an Oracle product, Eloqua's data is compatible with Oracle's business intelligence platform, which organizes data into the reports and dashboards that come standard with the system. You can also set up customized dashboards and reports to suit your needs.
The sales enablement features included with Eloqua integrate the efforts of your sales and marketing teams so they can work together to achieve better results. These features give sales teams granular information on individual leads (like web and social media activity), which allows you to send targeted and closely-tracked emails to leads that fit specific profiles. The sales enablement features also integrate with your CRM, Microsoft Outlook, LinkedIn, PathFactory, Mintigo, and Demandbase data to provide more information on each contact.