BigCommerce is a popular eCommerce platform that allows online businesses to create customized websites, manage their shipping and payments, and even list their products on platforms like Amazon and eBay. BigCommerce provides a cost-effective alternative to on-premise platforms like Magento, and it allows businesses to scale quickly and improve their ROI.
AdRoll is a marketing platform that works to increase the conversion rates of potential customers through retargeting. This involves capturing visitor data for a company’s website and retargeting those visitors with personalized ads that are displayed on other websites they visit.
Bring all your BigCommerce data to Amazon Redshift
Load your BigCommerce data to Google BigQuery
ETL all your BigCommerce data to Snowflake
Move your BigCommerce data to MySQL
Bring all your AdRoll data to Amazon Redshift
Load your AdRoll data to Google BigQuery
ETL all your AdRoll data to Snowflake
Move your AdRoll data to MySQL
Create a product and its variants in one place with streamlined handling of product variants, options, and modifiers. This allows you to organize your BigCommerce catalog and save time when it comes to managing and maintaining inventory.
Subscribe customers to newsletters and, subsequently, get information on them and any actions associated with them. This can help you better understand your audience and send targeted, segmented communication.
Track and analyze transactions related to BigCommerce orders. Use this information to analyze customer behavior and make any necessary pivots in product or strategy.
Easily upload and manage BigCommerce storefront themes, thereby ensuring that your site always looks up-to-date, user-friendly, and fully optimized.
Create and modify your BigCommerce shopping cart, ensuring optimized UX and positive customer experience.
Retrieve information about a brand that you are advertising for using AdRoll, including the name of the advertisable, what campaigns are linked to it and what ads are included in those campaigns. Then, use this data to determine if there are any ways to improve or refocus your current marketing endeavors for that brand.
Segment your audience through a variety of methods, including integrating your CRM’s email list, tracking which customers trigger certain events or grouping customers based on a set of relevant attributes. Once those segments are created, create personalized marketing campaigns for them to ensure that you are targeting the needs of each customer segment.
Design a prospecting campaign that searches digital profiles to find and target audiences that are similar to the ones you have already segmented. Then, you can create a campaign with a range of customizable fields - such as date range, weekly budget, and adgroup - that you can modify to provide the best performance when marketing to that audience.
Track the effectiveness of your marketing with a range of reporting data, including ad clicks, impressions, new visitors and generated revenue. AdRoll then separates these reports into a variety of types - such as reports for advertisables, campaigns, customer segments, and individual ads - all of which provide different insights into your marketing efforts.