Integrate.io's new ETL platform
is designed to handle complex data pipelines. As an industry-leading iPaaS and data integration platform, Integrate.io offers all the connectors that companies and Ecommerce operations need to run their data pipelines functionally and efficiently. Luckily, Integrate.io users can gain access to pre-built Google Analytics ETL and reverse ETL connectors that make importing data into and exporting data from Google Analytics a breeze.
To better understand how you can power growth through our Google Analytics connector, let's take a deeper look at how Integrate.io's ETL and reverse ETL connectors work.
ETL: A data integration process, ETL stands for extract, transform, and load
. In this process, data is combined from multiple sources into a single and consistent data store which is then loaded into a data warehouse or other target system.
Reverse ETL: In reverse ETL, the sources and targets are inverted. This means that the standard ETL targets of data warehouses or data lakes are instead treated as sources, and the traditional ETL sources such as relational and nonrelational databases are treated as targets. Reverse ETL is often implemented as a means to make data more operational.