Connect Klaviyo to Azure Synapse Analytics

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Klaviyo
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Azure Synapse Analytics
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About Klaviyo

Klaviyo is an email and SMS marketing platform that works by utilizing customer data to make communications more powerful. In their own words, “Successful emails deliver the most relevant content to a customer at the right time," a strategy that can massively boost Ecommerce sales and profits.

About Azure Synapse Analytics

Load and transform data to Synapse using ETL or extract data from Synapse to move to other destinations.

Klaviyo's End Points

Table of Contents
  • Integrate Your Ecommerce Data to Maximize Growth
  • Benefits of Klaviyo integration – Why you need this data
  • Integrate.io has the Klaviyo data integrations that you need
  • How Integrate.io customers grow their customer base with our Klaviyo data connectors
  • Get started analyzing your Klaviyo data in minutes
  • Why choose Integrate.io for your Klaviyo data integration
  • Explore our Klaviyo data integration resources
Integrate Your Ecommerce Data to Maximize Growth
Globally, Ecommerce sales are set to hit a value of $6.4 trillion by the end of 2022. More businesses than ever are dipping their toes into the Ecommerce arena, and that means working with cloud-based systems, SaaS, and data warehouses to collect all critical customer and sales information. Ecommerce integrations that collate this data from all your disparate sources, from social media to SMS, are essential. Why?
  • When you can gather all your customer data, you understand your customers better.
  • This leads to improved communication opportunities and leads.
  • Proper analysis of complete data allows you to hone your marketing campaigns for improved conversion.
Klaviyo is just one of the many SaaS you can integrate with your existing data by using Integrate.io’s ELT/CDC tools.

Benefits of Klaviyo integration – Why you need this data
Klaviyo collates, analyzes, and stores a ton of data about your customers. That’s how it can help you tune up your SMS and email marketing strategies. Using an ELT platform to bring this data into your data warehouse has multiple benefits:
  • Centralizing all your Ecommerce business data in a single location makes communication and analysis slicker and simpler for everyone in your organization.
  • Access to all your Klaviyo data means you can create a comprehensive marketing dashboard that includes your content strategy, your email, and SMS campaigns, and even your social media posts – you can see it all in one place.
  • If you use BI tools such as Tableau, Mode, or Looker, centralizing your Klaviyo data makes it more available for analysis and for use in your regular reports.
Integrate.io allows you to connect to any data sources with an intuitive interface, using drag-and-drop data pipelines, API creation, and management, or a super-fast change data capture (CDC) tool. Click here to learn more.
Integrate.io has the Klaviyo data integrations that you need
Klaviyo works best when you have complete data about your customers, their habits, and how they shop.

On their site, Klaviyo gives the example of two different customers buying bikes – behavioral data shows that one will always shop for discounts, while the other wants the highest value items. Klaviyo can use information like this to create meaningful emails with product recommendations that work for every customer.

If you use an ELT tool like Integrate.io, you can bring together all your business data from a range of sources that could inform and assist the platform. Klaviyo works effortlessly with Shopify, for example, a popular Ecommerce platform with a range of add-ons and extras.

Integrate.io also connects to Shopify, meaning you can merge and use the data from both platforms to aid in automation, lead generation, and targeted marketing efforts. Other data integrations of interest to Klaviyo users include:
  • Amazon Redshift – A cloud data warehouse run by Amazon Web Services
  • Snowflake – A data storage solution including data lakes, data science, data engineering, and more.
  • Asana – A popular enterprise work management platform
  • BigCommerce – A B2C and B2B Ecommerce platform
  • Contentful (coming soon) – A headless content management system (CMS)
  • Facebook Ads – Advertising via one of the world’s most popular social media platforms
  • WordPress – A highly popular CMS and blog hosting solution
Talk to a member of the team at Integrate.io about what data integrations are vital for your Ecommerce business.

How Integrate.io customers grow their customer base with our Klaviyo data connectors
Connecting to Klaviyo is about more than getting your data into one central location. How does connecting your Klaviyo account via an ELT tool help you grow your Ecommerce business and data analysis functionality?
  • Configure your data pipelines to all integrations possible to bring in business data with a lifetime value for every customer.
  • Klaviyo data includes highly granular information on the performance of email and SMS marketing campaigns.
  • Assess this in comparison to social media campaigns and other forms of lead generation to see what’s working and should be replicated, and what is less effective.
Get started analyzing your Klaviyo data in minutes
The first step is to sign up for Integrate.io – just book a call and we’ll easily talk you through this process. Use the intuitive interface and create the exact data pipelines you need – simply choose a data source and a destination, such as a data warehouse like Amazon Redshift or Snowflake. Set these data pipelines to run in real-time or at a schedule that suits you and your available resources. Watch the data flow into your data warehouse or data lake, ready for analysis by your BI tools.

Why choose Integrate.io for your Klaviyo data integration
Integrate.io is a highly innovative, new data integration platform designed with Ecommerce in mind. Bring together all your Ecommerce data, from how many people use coupons, sign-up forms, or shop via referrals, to more granular details for informing customer profiles or adjusting the metrics you need to monitor more closely.

Klaviyo integration means your email and SMS marketing strategies can link, in real-time or at regular intervals depending on how you have your workflows set, to the rest of the data streaming in from your Ecommerce tech stack. Reverse data transfer for certain connections means you can send your Klaviyo insights to other platforms your business uses.

Integrate’s pre-built integrations include connections to many popular e-commerce services including Klaviyo mainstays like Shopify and BigCommerce. Utilize the super-fast CDC options to ensure you only collate the data you need, when you need it, maximizing the resources at your disposal and reducing lag and latency in your data warehouse.

Schedule a demo today and discover how Integrate.io could help you connect Klaviyo to everything that matters to your Ecommerce business.

Explore our Klaviyo Integration resources
Find out what articles and resources are used by other users of Klaviyo and the Integrate data integration platform.

Check out our latest Klaviyo-related articles:

Azure Synapse Analytics's End Points

Azure Synapse Business Intelligence, Machine Learning, and Data Analytics
In addition to serving as a powerful, scalable, cloud-based data warehouse, Azure Synapse adds advanced business intelligence and machine learning data analytics to its list of services.
Azure Synapse Unified Analytics
Whether you need a non-relational data lake, relational data warehouse, or a combination of both, Azure Synapse integrates the two and lets you query the data in SQL while serving as a unified, end-to-end analytics solution. Within a single workspace, Azure Synapse allows you to achieve your data warehousing, data preparation, data management, AI, machine learning, and business intelligence goals. Access all of your data and create stunning dashboards with Power BI via a single interface.
Azure Synapse Cloud-Native HTAP Implementation
With Azure Synapse Link, cloud-native HTAP implementation allows you to integrate Azure Synapse with Azure databases to extract near real-time insights from operational databases. This allows Azure Synapse to extract machine learning and business intelligence analyses from live data without disrupting the transactional performance of operational systems.
Azure Synapse Programming Language Compatibility
Azure Synapse allows your team to work with their preferred language. Whether it's T-SQL, Scala, Spark SQL, Python, or .Net, Azure Synapse is compatible with your language of choice while using either provisioned or serverless processing resources.
Azure Synapse Serverless On-Demand or Provisioned Resources
Azure Synapse lets you query data with provisioned or serverless on-demand computational resources.
Azure Synapse Compatibility With Azure, Microsoft, and Open Data Initiative Services
Azure Synapse natively connects with a wide range of Azure and Microsoft services. The platform includes native connectors for Azure Machine Learning, Azure Data Lake, Azure Blob Storage, Azure Active Directory for authentication, and Microsoft Power BI for visualizing data. Azure Synapse also integrates its machine learning and business intelligence tools with Open Data Initiative tools and services. Led by Microsoft, Adobe, and SAP Software solutions, the Open Data Initiative seeks to boost the connectivity and interoperability of cloud-based SaaS services. Open Data Initiative compatible services include the Microsoft Office 365 suite, the Microsoft Dynamics 365 suite, and more.
Azure Synapse Workload Optimization
Microsoft Azure Synapse makes it easy to optimize your query performance through limitless concurrency, workload isolation, workload management.
Azure Synapse Advanced Security and Privacy
Azure Synapse offers cutting-edge security and privacy that includes dynamic, real-time data masking, always-on data encryption, automated threat detection, authentication through single-sign-on and Azure Active Directory. The platform also includes access control features like column-level security and native row-level security for additional security and privacy within your team.
Azure Synapse Compliance Certifications
In terms of compliance, Azure offers more certifications than any cloud provider to ensure that your data collection and data use practices comply with industry-specific, regional, state, and national compliance standards.

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