Autopilot is a visually-focused marketing software that provides tools for automating a customer’s journey. These include custom triggers that can be mapped out and automated ahead of time so that you can send the right kind of follow-up communications to the right customers. Autopilot can also automatically capture visitors, segment contacts using pre-established filters, and track the progress that a company is making towards a marketing goal. This allows users to make modifications that increase efficiency in real time.
With over a decade of experience, Listrak is a cloud-based digital marketing platform that focuses on providing leading retailers with specialized marketing tools to boost one-on-one customer interactions, improve business revenue, maximize customer engagement, and increase growth. By combining the power of advanced artificial intelligence, machine learning, predictive analytics, and real human intelligence, Listrak automates marketing tasks, offers powerful CRM solutions, and analyzes data from multiple platforms to drive your retail, operations, and marketing goals — all while building better relationships with your customers across all devices and channels.
Bring all your Autopilot data to Amazon Redshift
Load your Autopilot data to Google BigQuery
ETL all your Autopilot data to Snowflake
Move your Autopilot data to MySQL
Bring all your Listrak data to Amazon Redshift
Load your Listrak data to Google BigQuery
ETL all your Listrak data to Snowflake
Move your Listrak data to MySQL
Manage your contacts by updating, deleting, or retrieving contact data, including names, emails, phone numbers, the source of the lead and their affiliated company. With this information, you can more easily segment each contact into appropriate groupings that will make your marketing more targeted and effective.
Retrieve a list of existing smart segments, including the names and IDs for those segments. Then, gather data from a single smart segment to see relevant contact information, including how many contacts are grouped into that segment and who the first 100 contacts are. You will also get a bookmark link to the next batch of contacts, should there be more.
Get a list of Autopilot journeys that have API triggers, which includes their names and trigger IDs. Then, use that trigger to automatically add a contact to a journey via the contact’s ID or email address.
Listrak Cross-Channel Orchestration tools empower you to build seamless customer experiences. The platform's intuitive tools facilitate the creation of multi-stage, personalized marketing journeys that engage customers based on real-time behaviors. Listrak also gives you the ability to connect with guests one-on-one, in real-time with intelligently-triggered communication across multiple channels like SMS, email, and social media. Plus, the platform's drag-and-drop interface helps users create beautiful, responsive emails for marketing campaigns.
Listrak's Customer Insights tools unlock the secrets buried in your customer data with powerful analytics and visualization features that include more than 70 pre-built visualizations for building dashboards to your specifications. Customer Insights provide a bird's eye view of each Customer Journey and seamlessly integrate with the Listrak platform to turn insights into marketing campaigns with a single click. This fuels more engaging and effective customer interactions, and informs your segmentation and automation efforts.
Listrak monitors customer behaviors to trigger individually-tailored interactions. By tracking browsing behavior, engagement statistics, purchase information, and lifecycle incidents for customers, Listrak knows where each customer is at in their 'journey.' This allows the platform to respond to a customer's intent with specialized communications — like abandonment messages to re-engage active shoppers.
Listrak's predictive personalization tools use machine learning, artificial intelligence, and data modeling to boost the success of marketing campaigns. By analyzing past behavioral data, these predictive analytics tools can predict the likelihood of future behavior based on different variables.
Listrak pulls data from various sources, synthesizes it, and analyzes it as a whole to identify key customer signals, and incorporate them into a 360-degree customer profile for the most accurate and actionable customer data possible.