Bing Ads is a search engine marketing platform that includes several tools to improve conversion rates for search engine ads. For example, Bing Ads can generate a list of relevant keywords, use ad extensions to provide additional information to specific customers, and design retargeting campaigns, all of which can help increase the conversion rate of website visitors. In addition, Bing Ads also offers ad analytics, which can help detail the relationship between a number of metrics, such as website visits, click-through rates, and conversion rates.
Aftership is a shipment tracking platform designed to be built into a company’s website as a branded tracking page. It provides customers with details about a shipment, including what courier is delivering the package, where it is, and when it is estimated to be delivered. For the retailer, Aftership reduces logistical workload by monitoring the status of a shipment and automatically sending updates to customers as that status changes. It also helps retailers identify and respond to problems in their delivery systems by providing analytic reports on how many shipments were sent, delivered, lost, etc.
Bring all your Bing Ads data to Amazon Redshift
Load your Bing Ads data to Google BigQuery
ETL all your Bing Ads data to Snowflake
Move your Bing Ads data to MySQL
Bring all your Aftership data to Amazon Redshift
Load your Aftership data to Google BigQuery
ETL all your Aftership data to Snowflake
Move your Aftership data to MySQL
Monitor your requests to upload product offers to the Bing Ads catalogs so that you can see when and why they are accepted or rejected by Bing Ads review process. This endpoint also lets you see how many total offers were accepted or rejected, allowing you to evaluate your products and improve your acceptance rate.
Track data for a specific product or list of products in a store and run market analytics on those products to monitor their performance. You can also use this endpoint to manage product properties, such as age group, product type, condition and more, allowing you to segment your ad campaigns and conduct market analysis for that product.
Create or retrieve product catalog data, such as the name of an associated store, the store’s market, and the catalog’s ID. This information can be used to insert products directly into that catalog and/or to track the catalog’s performance using other endpoints.
Create or receive tracking details for a shipment, including its carrier, destination, tracking number and the checkpoints that it has reached. This data can be used to set up customer alerts or to provide detailed analytics about your shipment history.
Retrieve a list of couriers that are activated on your Aftership account or related to a tracking number for a specific shipment. The returned data will include the name of the courier, their contact information - website, phone number, etc. - and the fields required to track shipments that they are delivering.
Receive information about the last checkpoint that a shipment has reached, including the courier, location, status, and the time that it reached the checkpoint. Then, you can use this data to send status updates to customers containing the most recent information available for their deliveries.
Get a list of which customers receive notifications for a particular tracking number and how they receive them i.e. via email, SMS, etc. Then, use this endpoint to add or remove customers from that list to ensure that customers only receive relevant notifications in their preferred manner.