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Description |
Microsoft Advertising is a pay-per-click (PPC) advertising platform used to display ads based on the keywords used in a user's search query. For advertisers placing a large number of ads or developers building advertising tools, the Bing Ads API provides programmatic access to Microsoft Advertising. Using the Bing Ads API is the most efficient way to manage many large campaigns or to integrate your marketing with other in-house systems. Some organizations may choose a hybrid approach; using the web UI for most tasks but automating reporting or campaign optimization with the API. |
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Supported Replication |
Continuous Sync |
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Authentication Type |
OAuth |
Collections
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Collection Name |
Full/ |
Incremental/ |
Supports Update |
Supports Delete |
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accounts |
✔ |
✖ |
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campaigns |
✔ |
✖ |
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ad_groups |
✔ |
✖ |
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ads |
✔ |
✖ |
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ad_extension_detail_report |
✔ |
✖ |
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ad_group_performance_report |
✔ |
✖ |
|
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ad_performance_report |
✔ |
✖ |
|
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age_gender_audience_report |
✔ |
✖ |
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audience_performance_report |
✔ |
✖ |
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campaign_performance_report |
✔ |
✖ |
|
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geographic_performance_report |
✔ |
✖ |
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goals_and_funnels_report |
✔ |
✖ |
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keyword_performance_report |
✔ |
✖ |
|
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search_query_performance_report |
✔ |
✖ |
|
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Setting up Bing Ads for ELT & CDC
Overview
ELT & CDC uses the API provided by Bing Ads to sync the data.
Requirements
- You need to authenticate via OAuth2.
Obtain developer token
Follow these steps to obtain your developer token, company ID and account ID.
- Go to https://developers.ads.microsoft.com/Account and click on the
Request Tokenbutton. If you cannot see the button, it means that the token was already generated and you can find it in that page. - To get a user's customer ID and account ID, you can sign in to the Microsoft Advertising web application and click on the Campaigns tab. The URL will contain a cid key/value pair in the query string that identifies your customer ID, and an aid key/value pair that identifies your account ID. For example, https://ui.ads.microsoft.com/campaign/Campaigns.m?cid=FindCustomerIdHere&aid=FindAccountIdHere#/customer/FindCustomerIdHere/account/FindAccountIdHere/campaign
- Copy and paste the developer token into the input field below.
