Taboola is a discovery-driven content marketing service for both advertisers and publishers that is designed to offer visitors highly personalized external content while they engage with a publisher’s website. Taboola accomplishes this level of personalization through a predictive analysis engine that looks at a wide range of data points, including demographic data, browsing history, purchase history, etc. Then, it chooses and displays the discovery links that are most likely to engage those visitors, thereby increasing the likelihood of conversion.
Pinterest is a visual discovery engine that allows people to discover information using images, GIFs, and videos. Users can create collections of images, called boards, and save their favorite images for later. Alternatively, businesses can use the platform to share their products and services, spreading awareness and reaching new audiences.
Popular Use Cases
Bring all your Taboola data to Amazon Redshift
Load your Taboola data to Google BigQuery
ETL all your Taboola data to Snowflake
Move your Taboola data to MySQL
Bring all your Pinterest data to Amazon Redshift
Load your Pinterest data to Google BigQuery
ETL all your Pinterest data to Snowflake
Move your Pinterest data to MySQL
Taboola's End Points
Manage the details of one or more of your ad campaigns, including the financial details - such as cost-per-click (CPC), spending limit, and daily cap - and preferred targets for the campaign i.e. publishers, countries, platforms, etc. This ensures that your campaigns are personalized for the audience most likely to engage them.
Retrieve performance reports that include advertiser-relevant data - such as CPC, impressions, total clicks, etc. - as well as publisher metrics, like detailed analytics on the revenue that is being generated by a page. This information allows publishers and advertisers to gauge how to best maximize their discovery-based marketing performance.
Request resources that can help set up a campaign on Taboola, including the supported regions and region codes, which platforms are supported, and a dictionary that lists all of the terms that can be used when requesting these resources. Then, use this information to customize a campaign that will provide more effective targeting.
Pinterest's End Points
You can create, delete, and edit boards for authenticated users. Also fetch boards and Pins on a board and use this information to improve your efforts.
Use the API to create, edit and delete Pins for authenticated users. You can also fetch Pins, boards and the Pins on a board for any user. This will help you understand user preference, UX, and more.
With the Pinterest API, you can get a lot of user information, including profile info, boards, suggested boards, and following relationships. Use this data to better understand users and send more targeted, accurate communication.