As an easy-to-use and powerful marketing automation platform, Pardot is a Salesforce product that assists marketers to be more productive and helps sales teams close deals more efficiently. The platform includes automation, lead tracking, and analytics tools designed to improve marketing efforts, gain a better understanding of ROI, increase revenue, and most importantly, achieve marketing and sales team alignment.
Invoiced is a cloud-based platform that automates the most time-consuming and tedious billing tasks, such as sending invoices, following up on late payments, and reconciling incoming payments. Through a variety of advanced invoice management and automation features — including subscription billing, recurring bills, payment plans, and a convenient customer portal — Invoiced makes it easier for your clients to pay you, and thereby helps you get paid faster and more reliably with less work and time commitment on your part.
Bring all your Salesforce Pardot data to Amazon Redshift
Load your Salesforce Pardot data to Google BigQuery
ETL all your Salesforce Pardot data to Snowflake
Move your Salesforce Pardot data to MySQL
Bring all your Invoiced data to Amazon Redshift
Load your Invoiced data to Google BigQuery
ETL all your Invoiced data to Snowflake
Move your Invoiced data to MySQL
Pardot's visitor tracking features allow you to see who is visiting your websites, how long they remain on individual pages, how they're engaging with the site, and at what point they go to your pricing page. The platform also empowers you to investigate the IP addresses of anonymous visitors to reveal the name of the corporation and geographic locations they're coming from. All in all, visitor tracking insights can tell you how effective your website is and give valuable insights for optimization.
Pardot allows you to host and automatically generate tracking URLs for your marketing files. This gives you the power to monitor content views, link clicks, and file downloads, so you can better understand the performance of your marketing assets and content.
Pardot's automated, real-time sales alerts provide perfectly-timed updates to your sales team according to the parameters you set. This advises sales teams about the readiness of leads for follow-ups and other types of engagement. When responding to a real-time alert, Pardot puts each client's CRM information at your fingertips, so sales reps can review the most important background information on a lead before reaching out.
Lead scoring and grading are vital to bringing your marketing and sales teams into alignment. These features empower your marketing team to better understand the quality of leads and what constitutes an 'ideal prospect' before transferring the lead to the sales team for a follow-up. Pardot scores leads according to their activity levels, and it grades leads according to how well they fit with a particular service or product. With the platform's customization features, you can finetune lead scoring and grading models to suit your exact specifications.
Pardot's automated lead assignment tools mean that once leads meet your scoring and grading thresholds, Pardot automatically assigns them to a sales rep for follow-up. Lead assignment to sales team members can happen through random assignment or by setting rules that assign different types of leads to specific team members.
Pardot facilitates your lead-nurturing process by automating drip marketing and one-on-one prospect messaging strategies. That way, your products and services stay in the minds of leads during the entire sales cycle. This brings better quality leads to your sales team while freeing up sales and marketing resources to work on more important tasks.
The efficacy of your forms and landing pages is essential to boosting conversion and sales rates. Pardot's automated form and landing page tools allow you to build custom landing pages and forms in the same style as your branding without needing to know HTML. These tools even link to existing marketing assets in the automation system to add more seamless branding continuity to your presentations. You can also set your forms to trigger notifications automatically after lead score changes or conversions.
Pardot's progressive profiling features help you shorten the first page of your forms down to the few necessary fields required to ensure the highest conversion rates. After completing the first page, the leads go to the next page of the form, which asks for additional details. Progressive profiling through multi-page forms like this makes sure your leads don't feel overwhelmed by an extra-long form on a single page, but you can still collect the same amount of information from your leads.
Pardot's' dynamic content tools allow you to customize buying experiences, forms, emails, and landing pages by dynamically displaying content that reflects the unique characteristics of the person interacting with it.
Pardot's mail marketing automation tools allow you to A/B test email content, customize email templates to reflect your branding, test whether your emails will trigger SPAM filters, tailor emails to specific segments, and track advanced metrics on your email campaigns.
Pardot's closed-loop reporting features allow you to track the costs of individual marketing campaigns and their ROI to reveal the channels bringing your highest and lowest quality leads, so you can better prioritize your efforts and spending.
The Invoiced platform speeds up your invoice-to-cash cycle by making it easy for you to receive online payments. Instead of losing positive cash while waiting weeks for your payments to arrive by snail mail, Invoiced brings your business into the modern world of convenient online payment solutions. Through Invoiced's Electronic Invoice Presentation and Payment (EIPP) platform, your clients will have multiple options for paying their bills online quickly and easily.
Invoiced allows you to put your customers on a regular, subscription billing plan that recurs at the intervals you select. This provides an excellent way to bring more financial security to your business. Normally, trying to manage a subscription billing plan is difficult, but with Invoiced, subscription billing is a standard feature in the platform.
Invoiced includes payment plan tools, so you can bill your clients in installments instead of requiring them to pay everything upfront. This gives you and your clients more payment flexibility so you can still make a sale and provide your goods and services, even if your client is short cash. By letting you customize any kind of payment plan to suit the needs of your clients, incremental payments allow you to work with customers who couldn't normally afford your services.
The Invoiced customer portal serves as an easy-to-use online gateway where your customers can pay their bills, track balances, manage subscriptions, and update their personal information and payment details.