Twilio offers scalable, cloud-based communications for web and mobile apps. This includes the ability for companies to call, SMS, chat, or video conference without having to create a communications infrastructure on their own. Further, Twilio can track tasks, evaluate worker performance and availability, and gather event data that can be used to create historical analytics reports.
AppsFlyer provides users with centralized and accurate ROI tracking for each of their marketing campaigns and advertising sources. This includes both traditional advertising sources - like TV and social media - as well as harder-to-measure sources like in-app advertisements. It then sends all of this data to one consolidated dashboard to be viewed and analyzed.
Bring all your Twilio data to Amazon Redshift
Load your Twilio data to Google BigQuery
ETL all your Twilio data to Snowflake
Move your Twilio data to MySQL
Bring all your AppsFlyer data to Amazon Redshift
Load your AppsFlyer data to Google BigQuery
ETL all your AppsFlyer data to Snowflake
Move your AppsFlyer data to MySQL
Retrieve data about Twilio tasks that are part of your team’s workflow and filter those tasks using an array of fields including priority, assignment status and name. This data can be gathered from within Twilio or integrated from external sources and added to Twilio’s workflow.
Track each workspace event that occurs, including things like the creation of a new Twilio task, a worker being assigned to a task or a change in a worker’s activity status. You can use this data to both generate current analytics and store historical record data for future use.
Get data about your workers, including their activity, availability and relevant skills. This will help you both assign your workers the tasks that are most suited to their skill sets and ensure that those tasks are only assigned when workers are ready to tackle them.
Monitor a worker’s Twilio activity status and use it to determine whether or not to assign an open task to a specific worker.
Configure a large, daily export of raw data - including organic installs, impressions, uninstalls and in-app events - which is sent to a dedicated AWS bucket. Then, access that exported data whenever you need to and integrate it with other data sources for an even broader variety of insights and metrics.
Appsflyer reports fall into four categories: performance, re-targeting, fraud prevention, and raw data reports. You can export any of these reports to get an array of useful data, including the number of installations in a date range, the number of lost leads that were successfully retargeted, and the number of in-app events that occurred in a set period. This allows you to gauge your true ROI as accurately as possible.